Customer Needs
What the customers use or their expectation on the product or service
1. Understand the Customer
Use research, surveys, interviews, and data analysis to identify pain points, goals, and expectations.
Tools: Voice of the Customer (VoC), Net Promoter Score (NPS), customer journey mapping.
2. Define the Real Need
Go beyond what customers say they want — uncover the underlying problem or opportunity.
Ask “why” multiple times to reach the root cause (like the
"5 Whys" technique).
3. Use All Knowledge (Internal & External)
Combine insights from internal teams (sales, support, R&D) and external sources (market trends, competitors).
Your image suggests aligning insights cross-functionally — which is key to a holistic view.
4. Test and Validate
Before building a full solution, prototype and validate ideas with real customers.
Quick feedback loops reduce risk and increase relevance.
5. Deliver Solutions
Prioritise and develop solutions that meet needs while aligning with business capabilities.
Ensure the solution is usable, valuable, and feasible.
6. Measure Impact
Evaluate how well the delivered solution meets the need
(e.g., usage, satisfaction, retention).
Adapt and iterate based on feedback and outcomes.
7. Continuous Engagement
Keep an open loop with customers — needs evolve, so keep listening and adjusting.
1.Understand the Customer
2.Define the Real Need
3.Use All Knowledge (Internal & External)
4.Test and Validate
5.Deliver Solutions
6.Measure Impact
7.Continuous Engagement
1. How do you analyse what the customer needs
-
Customer Need Analysis Survey
-
Try to analyse the results
-
Customer feedback
The PPP document that can be bought are more detailed and are ready to show, with animations and a lot of pictures
2. Keyword research
can point to what the customer needs
This also helps you to decide how to name your product features, or to optimise your website after launching
3. Customer first marketing
4. When problems occur
- How to solve them - is this a customer need?
Presentation of Customer needs. The corresponding PPP is for sale and contains more detailed information
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